If you haven’t noticed thus far, Facebook has made subtle changes to the way links for publishers are displayed.
From the middle of last month, Facebook started rolling out Instant Articles to publishers. Prior to this a select few publishers had been trialling it and, if early analysis is anything to go by, engagement rates for Instant Articles versus the standard could be significantly higher.
For those of you that use WordPress as your CMS or Blogging tool, Automattic, the parent company of WordPress, have joined forces with Facebook to build a free plugin for Instant Articles. The plugin is being rolled out via WordPress Directory.
Full details of Facebook Instant Articles is available here.